Lionel Steinberg was a rare individual - a grower who became a key farmworker ally in the struggle for decent farm labor conditions
that's raged for so many years with growers almost invariably on one side, their workers on the other.
It's well past time that Steinberg, who died in 1999, got the public attention his contribution to the farmworkers' struggle
very much deserves. Steinberg, who ran three large vineyards in California's Coachella Valley, was the first table grape grower
to agree to a contract with the fledgling United Farm Workers union headed by Cesar Chavez.
That 1970 agreement led quickly to UFW contracts with virtually all of Steinberg's fellow growers and the end to five
years of strikes and boycotts that had drawn worldwide public support. Although the UFW's grape boycott was costing the growers
millions of dollars, all except Steinberg had adamantly refused to negotiate with the union - or even acknowledge their losses.
Steinberg, a Democratic appointee to the State Board of Agriculture, was one of the few political liberals among the growers.
But it wasn't liberalism that moved him.
"It is costing us more to produce and sell our grapes than we are getting paid for them," he told the growers.
"We are losing maybe 20 percent of our market. The boycott is illegal and immoral, but it also is a fact and we must
recognize it and try to deal with it in a manner fair to both sides. We cannot continue to sweep this problem under the rug."
Nine growers joined Steinberg to seek contract negotiations with the UFW in 1969, but most growers initially rejected
his pleas. Their trade association, the California Grape and Tree Fruit League, actually issued a report claiming the boycott
had been a "total failure."
The UFW readily agreed to negotiations with the 10 growers led by Steinberg. But those talks, held under the auspices
of the Federal Mediation and Conciliation Service, got nowhere. Steinberg then tried but failed to reach an agreement covering
just his vineyards.
Steinberg estimated that growers lost $3 million during the 1969 harvest. But the standoff continued until just before
the start of the next year's harvest, when the unrelenting force of the boycott and the mediation efforts of a committee from
the National Conference of Catholic Bishops brought Steinberg and the UFW back to the negotiating table.
The union was now especially eager to settle, since other growers had told the bishops' committee privately that if Steinberg
could reach an agreement they would follow him rather than face another losing year.
Steinberg soon agreed to a contract with the UFW, as did almost all of the Coachella Valley's other growers and three
of the most prominent growers in Kern County to the north, the state's major vineyard area.
Within a few months, the rest of California's grape growers were calling for peace. Finally, all the state's vineyard
workers got the union contract protections they and their millions of supporters had so long fought for.
The UFW would face many other arduous battles in the years that followed, some of the roughest against those very grape
growers, and some which continue to this day.
But the initial contracts signalled that the farmworkers' movement was here to stay. They provided the foundation the
UFW and its allies had to have if they were to effectively carry on their struggle for economic justice.
Copyright © Dick Meister